Strategy Development

Template for preparing a Strategy document

INTRODUCTION

Section I - Where The Business Is Today

i. Mission Statement
ii. Vision Statement
iii. Description of your business as it is today

  • Business Goals Product & Services.
  • Marketing/Sales Strategy/staff strength.
  • Target market
  • SWOT Analysis
  • Competitive landscape
  • PESTLE Analysis
  • Financial Performance    

Section II - Where YOU WANT YOUR BUSINESS TO BE

5 Year Goals

  • List the goals
  • Distill into short & long term goals

Section III - How Will the Business Achieve the set goals?

i. Business Strategy

  • Resources required (people, processes, e.t.c)

ii. Work Plan – Include time lines and expected outcomes, for tracking performance.