Template for preparing a Strategy document
Section I - Where The Business Is Today
i. Mission Statement
ii. Vision Statement
iii. Description of your business as it is today
- Business Goals Product & Services.
- Marketing/Sales Strategy/staff strength.
- Target market
- SWOT Analysis
- Competitive landscape
- PESTLE Analysis
- Financial Performance
Section II - Where YOU WANT YOUR BUSINESS TO BE
5 Year Goals
- List the goals
- Distill into short & long term goals
Section III - How Will the Business Achieve the set goals?
i. Business Strategy
- Resources required (people, processes, e.t.c)
ii. Work Plan – Include time lines and expected outcomes, for tracking performance.